Tourism underpins much of our economy. Cooktown is becoming an increasingly attractive and interesting destination in its own right as well as a popular stop over on trips to ‘the Tip’ and back.
The development of the Waterfront and the continuing investment in the Discovery Festival have attracted a growing number of appreciative visitors.
The Reconciliation Rocks memorial combined with the new Waalmbal Birri Heritage and Culture Centre and the rebadged and refocused Cooktown Museum are helping establish Cooktown as an important destination for understanding reconciliation.
Cooktown is becoming an increasingly popular fishing destination – both river and reef – and as a base for accessing the excellent fishing Lakefield National Park offers.
We have more than 30 businesses whose principal purpose is to provide accommodation or services to tourists. These include 8 caravan and camping parks in and around Cooktown and 10 hotel/motel/guest houses. Most are members of the Chamber.
One of the Chamber’s key focuses is promoting Local Tourism. Accepting that the pandemic has made new initiatives challenging, we have been working on:
Cook Shire Council makes a significant contribution to developing Tourist attractions and facilities in Cooktown and the Region and the continuing promotion of Local Tourism is a major focus for our regular Chamber and Council meetings.
With the Council, the Chamber has recently entered into a Three-Way Partnership Marketing Agreement with Tourism Tropical North Queensland (TTNQ). This is a significant step forward for tourism development in the region and follows discussions between all 3 organisations over a period of time. Key points are:
We are starting work on the 2023 Edition and how to better integrate online and print media to achieve the best and most engaging results. New ideas always welcome.